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Retooling at MAG undergoes a complete overhaul

Perfectly geared up for future machining jobs thanks to machine retooling

Eislingen, 23 June 2014 – As a traditional service expert, tool manufacturer MAG is expanding its retooling activi-ties. In connection with its machine and system retrofits, MAG is offering retooling mainly for its brands Boehringer, Ex-Cell-O, Cross Hüller and Lamb, but also for other brands. This means that the machines are not only fitted with state-of-the-art technology afterwards but are also equipped to meet increased productivity requirements. From complete rebuilds to the machining of new components, subsequent retooling is part of the company's core business.

Retrofitting beats procurement

MAG can upgrade machine tools

Eislingen, 22 May 2014. The machine tool manufacturer MAG, which is responsible for the traditional brands Boehringer, Ex-Cell-O, Cross Hüller and Lamb, is raising its profile as an expert in retrofitting by purposely expanding its services in this area. The company has also boosted its service personnel while recruiting new sales staff to the team.

“Retrofitting is all the rage just now,” reveals Jochen Wiedmann, Director Operations at MAG in Göppingen. “As a manufacturer of machine tools, we are aiming to benefit from rapid expansion of the market with the know-how and specialist expertise we possess.”

Closely interlocked and splined

MAG pools cold rolling technology know-how in dedicated business unit


Eislingen, 23 April 2014 – MAG has built itself a reputation as a specialist for cold rolling of splines in power trains. The tried-and-tested Ex-Cell-O technology can now be found in modern, energy-efficient and hydraulic-free high performance cold rolling machines of the XK series. Machine tool manufacturer MAG has now grouped the company's cold rolling specialists together in the new Business Unit Cold Rolling Technology.

As part of the company's technology-related restructuring, MAG has combined all cold rolling technology departments at its Eislingen site. All staff involved in cold rolling are now grouped together in one dedicated business unit.

Broetje-Automation takes over Composites division from MAG

  • Signing of sales agreement on take-over of Composites division by Broetje-Automation
  • Focus on core business Automotive and Services

Service business grows

  • Tool manufacturer MAG establishes itself as retrofit expert
  • New ordering site for machine spare parts

MAG consolidates its Organization

  • Heiner Lang appointed as President Asia and Europe
  • Growing business unit Service strengthened under Michael Heinz’ lead
  • Further global expansion of the Group